Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Kundenzufriedenheit im Investitionsgütermarketing
Kundenzufriedenheit im Investitionsgütermarketing

Kundenzufriedenheit im Investitionsgütermarketing

Sonja Bidmon

96,61 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482511
96,61 €
IVA incluido
Disponible

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Sobre IBD

Sonja Bidmon beantwortet offene Fragen sowohl zum theoretischen Hintergrund der Kundenzufriedenheit als auch zu ihrer praktischen Messung im Business-to-Business-Bereich. Die Autorin betont dabei eine prozessuale Sichtweise und stellt die Problemfelder im idealtypischen Ablauf einer Kundenzufriedenheitsanalyse dar.

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