Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Kundenzufriedenheit durch Kernkompetenzen
Kundenzufriedenheit durch Kernkompetenzen

Kundenzufriedenheit durch Kernkompetenzen

Gernot Handlbauer / Hans Hinterhuber / Kurt Matzler

72,76 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783409124379
72,76 €
IVA incluido
Disponible

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Sobre IBD

Die Autoren stellen ein Managementkonzept vor, das auf den Säulen Kundenzufriedenheit und Kernkompetenzen beruht. Sie beleuchten die Zusammenhänge, die zwischen Produktfunktion und Kundenzufriedenheit bestehen und erläutern Methoden des Managements von Kernkompetenzen. Sie berichten darüber hinaus von praktischen Erfahrungen mit diesen Instrumenten, erklären ihre Anwendungen und illustrieren sie anhand zahlreicher Beispiele.

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