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Kundenbindung von Haushaltsstromkunden

Kundenbindung von Haushaltsstromkunden

Zoltan Bakay

84,71 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824406968
84,71 €
IVA incluido
Disponible

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Sobre IBD

Zoltán Bakay untersucht, welche Faktoren sich maßgeblich auf die Bindung von Haushaltsstromkunden auswirken. Er formuliert ein umfassendes Erklärungsmodell und zeigt, dass kognitive und affektive Bindungsmotive, das produktgerichtete Interesse (Produktinvolvement), die Risikowahrnehmung der Wechselsituation und die Scheu vor kognitivem Aufwand eine wichtige Rolle spielen.

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