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Kulturelle Kontinuität und Massenmedien

Kulturelle Kontinuität und Massenmedien

Ali Zain

47,53 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208306090
47,53 €
IVA incluido
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Sobre IBD

Da die kulturelle Kontinuität als eine der Hauptfunktionen von Massenmedieninstitutionen identifiziert wurde, untersucht diese Studie führende pakistanische Online-Englischzeitungen gründlich im Hinblick auf ihre Rolle bei der Vermittlung lokaler kultureller Werte an die nächste Generation. Die Lifestyle-Seiten, die als Schaufenster der kulturellen Auswahl einer Zeitung gelten, wurden quantitativ analysiert. Die Studie ergab, dass 74 % der Bilder auf den Seiten eine nicht-pakistanische Kultur repräsentierten, während 6 % von ihnen eine glokalisierte Kultur darstellten. Andererseits waren nur 20 % der analysierten Bilder eine Darstellung der pakistanischen Kultur, was bedeutet, dass führende pakistanische Online-Zeitungen in englischer Sprache offenbar die Kultur veranschaulichten, die zur lokalen Gesellschaft gehört.

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