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Komunikacja w zakresie zrównoważonego rozwoju

Komunikacja w zakresie zrównoważonego rozwoju

Leandro Tadeu Novi

83,11 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786206822011
83,11 €
IVA incluido
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Sobre IBD

Zrównoważony rozwój przedsiębiorstw to z pewnością nowy paradygmat. W społeczeństwie coraz bardziej połączonym i świadomym wyzwań społeczno-środowiskowych, przyjęcie postawy godzącej interesy gospodarcze z ochroną środowiska i promocją społeczną ma fundamentalne znaczenie dla przetrwania organizacji i wzmocnienia marek. Ale jaka jest rola komunikacji w tym procesie? Jakie wyzwania stoją przed firmami i profesjonalistami w obliczu tej rzeczywistości? Odpowiedzi na te pytania znajdziesz w tej publikacji, która omawia kierunki rozwoju komunikacji biznesowej i przedstawia inicjatywy różnych organizacji.

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