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Comunicazione sulla sostenibilità

Comunicazione sulla sostenibilità

Leandro Tadeu Novi

83,12 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786206822028
83,12 €
IVA incluido
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Sobre IBD

La sostenibilità aziendale è sicuramente un nuovo paradigma. In una società sempre più connessa e consapevole delle sfide socio-ambientali, è fondamentale per la sopravvivenza delle organizzazioni e il rafforzamento dei marchi adottare un approccio che concili gli interessi economici con la tutela dell’ambiente e la promozione sociale. Ma qual è il ruolo della comunicazione in questo processo? Quali sono le sfide che le aziende e i professionisti devono affrontare di fronte a questa realtà? È ciò che potrete scoprire in questo libro, che discute i percorsi della comunicazione aziendale e presenta le iniziative di diverse organizzazioni.

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