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KI - die neue Intelligenz im Vertrieb

KI - die neue Intelligenz im Vertrieb

Livia Rainsberger

42,17 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658317720
42,17 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Dieses Buch bietet Vertriebsverantwortlichen einen schnellen Überblick über die Einsatzmöglichkeiten der Künstlichen Intelligenz im Vertrieb und erklärt grundlegende Funktionsweisen. Was verbirgt sich hinter Begriffen wie Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence und vielen weiteren? Wo liegen die konkreten Potenziale für Vertriebsorganisationen? Und wie wird KI die Arbeit im Vertrieb verändern? Die Autorin stellt die heute im Markt verfügbaren KI-Tools und ihre Anwendung vor und beschreibt die Vor- und Nachteile sowie Grenzen und Möglichkeiten anhand anschaulicher Beispiele.Führungskräfte in Marketing und Vertrieb sowie Unternehmer und Geschäftsführer insbesondere im Mittelstand erhalten Antworten auf die wichtigsten Fragen und zusätzlich konkrete Handlungsempfehlungen für die Umsetzung im eigenen Unternehmen.

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