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Keyboard Warriors

Keyboard Warriors

Keyboard Warriors

Matt Shiells-Jones

14,19 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9780244735678
14,19 €
IVA incluido
Disponible

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Sobre IBD

Everyone’s a critic nowadays! This book is the one that helps you understand why!With over 90% of consumers claiming to use online reviews to make a purchasing decision, the world of online reviews has become a behemoth that looms over many businesses. In the Hospitality sector, in particular, reviews can be extremely damaging so responding to them appropriately can determine the success of your business.Keyboard Warriors journeys with you through the thinking behind writing, reading and responding to, reviews; equipping businesses of all kinds(with an emphasis on hospitality trades) with the tools they need to manage their online presence and handle the emotions, drama and people that go along with the reviews that get written. It wouldn’t be too far from a crime plot with psychological insights, twists of behaviour, blackmail threats, and even lemons! 3

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