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Kampanie cyfrowe

Kampanie cyfrowe

Dooshima Stephanie Bem / Sachia Victor Gwajime / Terhemen Silas Terna

82,91 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208672072
82,91 €
IVA incluido
Disponible

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Sobre IBD

Kampanie cyfrowe zrewolucjonizowały dyskurs polityczny w Afryce, szczególnie podczas wyborów, zwiększając zaangażowanie obywateli za pośrednictwem platform mediów społecznościowych. Niniejsza książka analizuje, w jaki sposób narzędzia takie jak Twitter i Facebook ułatwiają bezpośrednią komunikację między wyborcami a politykami, czego przykładem są ruchy takie jak #EndSARS w Nigerii. Media cyfrowe nie tylko mobilizują wyborców, ale także wzmacniają pozycję mniejszych partii, którym brakuje tradycyjnych środków na kampanię, jak widać w wyborach w Nigerii w 2023 roku. Jednak wyzwania, takie jak dezinformacja i przerwy w dostępie do Internetu, zagrażają procesom demokratycznym. Badanie wykazało, że kampanie cyfrowe przekształcają krajobraz polityczny Afryki, wspierając bardziej zaangażowany elektorat i redefiniując uczestnictwo polityczne w ewoluującym środowisku cyfrowym. W badaniu zalecono, aby dalsze badania były niezbędne do zrozumienia ich wpływu na demokrację i sprawowanie rządów na całym kontynencie.

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