Campagne digitali

Campagne digitali

Dooshima Stephanie Bem / Sachia Victor Gwajime / Terhemen Silas Terna

82,85 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208672423
82,85 €
IVA incluido
Disponible

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Le campagne digitali hanno rivoluzionato il discorso politico in Africa, in particolare durante le elezioni, migliorando l’impegno dei cittadini attraverso le piattaforme dei social media. Questo libro esamina come strumenti come Twitter e Facebook facilitino la comunicazione diretta tra elettori e figure politiche, come dimostrano movimenti come #EndSARS in Nigeria. I media digitali non solo mobilitano gli elettori, ma danno anche potere ai partiti più piccoli che non dispongono delle risorse tradizionali per le campagne elettorali, come si è visto nelle elezioni nigeriane del 2023. Tuttavia, sfide come la disinformazione e la chiusura di Internet minacciano i processi democratici. Lo studio ha rilevato che le campagne digitali stanno rimodellando il panorama politico africano, favorendo un elettorato più impegnato e ridefinendo la partecipazione politica in un ambiente digitale in evoluzione. Lo studio raccomanda di proseguire la ricerca per comprendere le implicazioni per la democrazia e la governance in tutto il continente.

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