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Jingle polityczny

Jingle polityczny

Elizabeth Rose de Macêdo Gomes

41,96 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209228704
41,96 €
IVA incluido
Disponible

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Sobre IBD

Celem niniejszej pracy jest udostępnienie osobom zainteresowanym, a także studentom kierunków związanych z komunikacją społeczną, a dokładniej z reklamą i promocją, treści dotyczących jingli reklamowych. Praca dotyczy konkretnie jingli politycznych. Dla studentów reklamy ważne jest, aby wiedzieć, że jingle jest bardzo przydatnym narzędziem w rozwoju każdego przedsięwzięcia lub produktu, a w przypadku kandydatów na stanowiska wybieralne nie może być inaczej. Autorka dokonuje więc analizy dyskursu obecnym w niektórych jinglach, które przedstawiały postać kobiety w reklamie wyborczej w stanie Rio Grande do Norte w pierwszej dekadzie XXI wieku. Treść jest również przeznaczona dla tych, którzy chcą dowiedzieć się nieco więcej o procesie tworzenia reklam.

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