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Jingle politique

Jingle politique

Elizabeth Rose de Macêdo Gomes

41,96 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209233821
41,96 €
IVA incluido
Disponible

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Sobre IBD

L’objectif du présent travail est de mettre à la disposition des personnes intéressées en général, ainsi que des étudiants en communication sociale, plus particulièrement ceux qui se spécialisent dans la publicité et la propagande, des informations sur les jingles publicitaires. Plus précisément, cet ouvrage traite des jingles politiques. Pour les étudiants en publicité, il est important de savoir que le jingle est un outil très utile dans le parcours de toute entreprise ou produit en plein essor et, bien sûr, il en va de même pour les candidats à des fonctions électives. L’auteure analyse donc le discours présent dans certains jingles qui ont représenté la figure féminine dans la propagande électorale du Rio Grande do Norte, au cours de la première décennie du XXIe siècle. Le contenu s’adresse également à ceux qui souhaitent en savoir un peu plus sur le processus de création publicitaire.

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