Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Jak firmy z listy Fortune 500 wchodzą w interakcje z interesariuszami na Twitterze
Jak firmy z listy Fortune 500 wchodzą w interakcje z interesariuszami na Twitterze

Jak firmy z listy Fortune 500 wchodzą w interakcje z interesariuszami na Twitterze

Michael North

97,48 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208656584
97,48 €
IVA incluido
Disponible

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Sobre IBD

Książka ta analizuje, w jaki sposób firmy z listy Fortune 500 korzystają z Twittera na co dzień. Rozdziały zawierają wprowadzenie wyjaśniające znaczenie Twittera dla firm poprzez omówienie niektórych z najbardziej szkodliwych 140-znakowych wpadek reputacyjnych oraz imponujących strategii zarządzania kryzysowego realizowanych w Twittersferze. Przedstawiono kompleksowy przegląd, zaczynając od omówienia komunikacji za pośrednictwem komputera (CMC), interaktywności, word-of-mouth (WOM), walencji wiadomości, a kończąc na sekcji rozróżniającej firmy między konsumentami (B2C) i firmami między firmami (B2B). Na koniec przedstawiono metodologię, operacjonalizacje i projekt badawczy w celu zbadania interaktywności firm z użytkownikami, wartości wiadomości, różnic między B2B a B2C oraz tego, jak długo użytkownicy mogą oczekiwać, że firma odpowie na ich tweet.

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