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Interpretations of Luxury

Interpretations of Luxury

Linda Lisa Maria Turunen

208,10 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9783319869483
208,10 €
IVA incluido
Disponible

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Sobre IBD

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ’luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

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Otros libros del autor

  • Interpretations of Luxury
    Linda Lisa Maria Turunen
    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ’luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyse...