LIBROS DEL AUTOR: linda lisa maria turunen

1 resultados para LIBROS DEL AUTOR: linda lisa maria turunen

linda lisa maria turunen Eliminar filtro Quitar filtros
  • Interpretations of Luxury
    Linda Lisa Maria Turunen
    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ’luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyse...
    Disponible

    208,10 €