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Interpretation in Social Life, Social Science, and Marketing

Interpretation in Social Life, Social Science, and Marketing

John O’Shaughnessy

356,01 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780415777582

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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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