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Competitive Marketing (RLE Marketing)

Competitive Marketing (RLE Marketing)

John O’Shaughnessy

97,79 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138971387
97,79 €
IVA incluido
Disponible

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Sobre IBD

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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