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International Marketing

International Marketing

John J. Shaw / Michael A. Merz / Sak Onkvisit

541,53 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032583693
541,53 €
IVA incluido
Disponible

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Sobre IBD

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

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