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International Marketing in the Network Economy

International Marketing in the Network Economy

F. Kohlbacher

66,36 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9781349354085
66,36 €
IVA incluido
Disponible

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Sobre IBD

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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Otros libros del autor

  • International Marketing in the Network Economy
    F. Kohlbacher
    Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research ...