LIBROS DEL AUTOR: f kohlbacher

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  • International Marketing in the Network Economy
    F. Kohlbacher
    The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. ...
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    66,36 €