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International Marketing and Purchasing

International Marketing and Purchasing

Ghauri / Pervez N. Ghauri / Pervez NGhauri

263,97 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2000
Materia
Sociedad y cultura: general
ISBN:
9780762303182
263,97 €
IVA incluido
Disponible

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Sobre IBD

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

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