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International Luxury Brand Strategy

International Luxury Brand Strategy

Pierre Xiao Lu

267,98 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781138614833
267,98 €
IVA incluido
Disponible

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Sobre IBD

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

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