LIBROS DEL AUTOR: pierre xiao lu

2 resultados para LIBROS DEL AUTOR: pierre xiao lu

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  • International Luxury Brand Strategy
    Pierre Xiao Lu
    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management model...
    Disponible

    77,25 €

  • International Luxury Brand Strategy
    Pierre Xiao Lu
    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions. ...
    Disponible

    267,98 €