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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

 

265,35 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2012
Materia
Investigación de mercado
ISBN:
9781781900161

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

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