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Interaktion bei der Erstellung von Dienstleistungen

Interaktion bei der Erstellung von Dienstleistungen

Sabine Möller

78,75 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480838
78,75 €
IVA incluido
Disponible

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Sobre IBD

Sabine Möller differenziert vier Interaktionstypen und erarbeitet Instrumente, die geeignet sind, unterschiedliche Interaktionen zu koordinieren. Anschließend zeigt sie die Managementimplikationen des Einsatzes der Koordinationsinstrumente bei Dienstleistungsinteraktionen auf. Ziel ist, einen friktionsloseren Ablauf der Dienstleistungserstellung zu gewährleisten und damit die kundenseitige Einschätzung der Dienstleistung zu verbessern.

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