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Inteligência artificial & Marketing de serviços

Inteligência artificial & Marketing de serviços

Moez BELLAAJ

59,08 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208693626
59,08 €
IVA incluido
Disponible

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Sobre IBD

Este livro oferece uma análise aprofundada do impacto da inteligência artificial (IA) no sector dos serviços, fornecendo perspectivas teóricas e conselhos práticos para gestores e investigadores. Explora tecnologias-chave como a automação inteligente, a aprendizagem automática e a aprendizagem profunda, e o seu papel na otimização dos processos e na personalização dos serviços. O livro também examina a forma como os empregos estão a mudar em resultado da IA, analisando cenários de complementaridade ou substituição. Analisa também a integração dos robots de serviço e a melhoria da experiência do cliente. Por último, propõe estratégias para a adoção ética da IA e para a antecipação dos seus desafios sociais e económicos. Um guia indispensável para navegar nas transformações do sector dos serviços na era da IA.

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