Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Inteligência artificial & Marketing de serviços
Inteligência artificial & Marketing de serviços

Inteligência artificial & Marketing de serviços

Moez BELLAAJ

59,08 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208693626
59,08 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Este livro oferece uma análise aprofundada do impacto da inteligência artificial (IA) no sector dos serviços, fornecendo perspectivas teóricas e conselhos práticos para gestores e investigadores. Explora tecnologias-chave como a automação inteligente, a aprendizagem automática e a aprendizagem profunda, e o seu papel na otimização dos processos e na personalização dos serviços. O livro também examina a forma como os empregos estão a mudar em resultado da IA, analisando cenários de complementaridade ou substituição. Analisa também a integração dos robots de serviço e a melhoria da experiência do cliente. Por último, propõe estratégias para a adoção ética da IA e para a antecipação dos seus desafios sociais e económicos. Um guia indispensável para navegar nas transformações do sector dos serviços na era da IA.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Sztuczna inteligencja & Marketing usług
    Moez BELLAAJ
    Książka ta oferuje dogłębną analizę wpływu sztucznej inteligencji (AI) w sektorze usług, zapewniając teoretyczne perspektywy i praktyczne porady dla menedżerów i badaczy. Analizuje kluczowe technologie, takie jak inteligentna automatyzacja, uczenie maszynowe i głębokie uczenie się, a także ich rolę w optymalizacji procesów i personalizacji usług. Książka analizuje również, jak ...
    Disponible

    59,08 €

  • Intelligenza artificiale & Marketing dei servizi
    Moez BELLAAJ
    Questo libro offre un’analisi approfondita dell’impatto dell’intelligenza artificiale (AI) nel settore dei servizi, fornendo prospettive teoriche e consigli pratici per manager e ricercatori. Esplora tecnologie chiave come l’automazione intelligente, l’apprendimento automatico e l’apprendimento profondo e il loro ruolo nell’ottimizzazione dei processi e nella personalizzazione ...
    Disponible

    59,08 €

  • Künstliche Intelligenz & Dienstleistungsmarketing
    Moez BELLAAJ
    Dieses Buch bietet eine gründliche Analyse der Auswirkungen von Künstlicher Intelligenz (KI) auf den Dienstleistungssektor und liefert theoretische Einblicke und praktische Ratschläge für Manager und Forscher. Es untersucht Schlüsseltechnologien wie intelligente Automatisierung, Machine Learning und Deep Learning und ihre Rolle bei der Optimierung von Prozessen und der Personal...
    Disponible

    59,14 €

  • Artificial Intelligence & Services Marketing
    Moez BELLAAJ
    This book offers an in-depth analysis of the impact of artificial intelligence (AI) in the service sector, providing theoretical perspectives and practical advice for managers and researchers. It explores key technologies such as intelligent automation, machine learning and deep learning, and their role in optimizing processes and personalizing services. The book also examines ...
    Disponible

    59,02 €

  • Intelligence Artificielle & Marketing des Services
    Moez BELLAAJ
    Cet ouvrage offre une analyse approfondie de l’impact de l’intelligence artificielle (IA) dans le secteur des services, en fournissant des perspectives théoriques et des conseils pratiques pour les managers et chercheurs. Il explore des technologies clés telles que l’automatisation intelligente, le machine learning et le deep learning, et leur rôle dans l’optimisation des proce...
    Disponible

    52,20 €