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Integriertes Zufriedenheitsmanagement in Franchisingnetzwerken

Integriertes Zufriedenheitsmanagement in Franchisingnetzwerken

Maren Wunderlich

83,62 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824483266
83,62 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Maren Wunderlich präsentiert eine wissenschaftliche Überprüfung der Service-Profit Chain in einem Franchisekontext und weist nach, dass sowohl die Franchisenehmer- als auch die Mitarbeiterzufriedenheit unmittelbar und mittelbar Einfluss auf die Zufriedenheit und Bindung der Kunden ausüben. Sie zeigt auf, wie ein integriertes Zufriedenheitsmanagement, das die Franchisenehmer-, Mitarbeiter- und Kundenperspektive gleichermaßen berücksichtigt, in der Praxis erfolgreich implementiert werden kann.

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