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Integrated Advertising, Promotion, and Marketing

Integrated Advertising, Promotion, and Marketing

Anubhav Mishra / Tata Sai Vijay

267,40 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781032504070

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Sobre IBD

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

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