LIBROS DEL AUTOR: tata sai vijay

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  • Integrated Advertising, Promotion, and Marketing
    Anubhav Mishra / Tata Sai Vijay
    This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. ...
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    76,68 €