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Innovationen im Service

Innovationen im Service

Ingo Scheidweiler / Matias Musmacher

64,25 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834921093
64,25 €
IVA incluido
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Sobre IBD

Welche Innovationen können Kundenservice und Self-Service wirklich verbessern? Ingo Scheidweiler und Matias Musmache haben sieben wichtige Trendthemen identifiziert. Die Autoren präsentieren nicht nur Praxisfälle, sondern zeigen anhand konkreter Projektpläne und ROI-Kalkulationen, wie jedes dieser Projekte in der praktischen Umsetzung zum Erfolg werden kann. Ein wertvoller Leitfaden für innovative Führungskräfte und Praktiker gleichermaßen!

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