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Innovation, Market Archetypes and Outcome

Innovation, Market Archetypes and Outcome

Soumodip Sarkar

171,15 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ciencia: cuestiones generales
ISBN:
9783790825343
171,15 €
IVA incluido
Disponible

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Sobre IBD

Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization - The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.

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Otros libros del autor

  • Innovation, Market Archetypes and Outcome
    Soumodip Sarkar
    This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars...