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Innovation in Marketing

Innovation in Marketing

Peter Doyle / Susan Bridgewater

355,98 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138441071
355,98 €
IVA incluido
Disponible

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Sobre IBD

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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