LIBROS DEL AUTOR: susan bridgewater

3 resultados para LIBROS DEL AUTOR: susan bridgewater

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  • Innovation in Marketing
    Peter Doyle / Susan Bridgewater
    Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation. ...
    Disponible

    355,98 €

  • Innovation in Marketing
    Peter Doyle / Susan Bridgewater
    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing inn...
    Disponible

    107,09 €

  • Jews in East Poland
    Glyn Ed Davies / Glyn Ed. Davies / Susan Bridgewater
    ...
    Disponible

    365,75 €