LIBROS DEL AUTOR: susan bridgewater

1 resultados para LIBROS DEL AUTOR: susan bridgewater

susan bridgewater Eliminar filtro Quitar filtros
  • Innovation in Marketing
    Peter Doyle / Susan Bridgewater
    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing inn...
    Disponible

    107,09 €