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Influencer

Influencer

Helen Katz / T. Bettina Cornwell

90,05 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9780367468491
90,05 €
IVA incluido
Disponible

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Sobre IBD

Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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Otros libros del autor

  • Influencer
    Helen Katz / T. Bettina Cornwell
    Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves. ...