LIBROS DEL AUTOR: helen katz

2 resultados para LIBROS DEL AUTOR: helen katz

helen katz Eliminar filtro Quitar filtros
  • The Media Handbook
    Helen Katz
    Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments. ...
    Disponible

    123,34 €

  • Influencer
    Helen Katz / T. Bettina Cornwell
    Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves. ...
    Disponible

    90,05 €