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Indian Business Case Studies Volume II

Indian Business Case Studies Volume II

Bhagyashree Kunte / Srinivas Tumuluri / V P Pawar

129,68 €
IVA incluido
Disponible
Editorial:
Oxford University Press
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9780192869388
129,68 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of ’case methodology’ in classroom teaching or online lecture sessions for the faculty and students of business management.

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