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IMPACTO DA COMERCIALIZAÇÃO NÃO COMERCIAL NA CIDADE DE KISANGANI

IMPACTO DA COMERCIALIZAÇÃO NÃO COMERCIAL NA CIDADE DE KISANGANI

ZICKRY LUBENGA

66,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209411908
66,66 €
IVA incluido
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Sobre IBD

Este estudo analisa o impacto do marketing não comercial na luta contra o fenómeno das crianças de rua na cidade de Kisangani (RDC). Os resultados mostram que, embora estas iniciativas tenham um efeito positivo moderado (pontuação média de 3,2/5), o seu alcance continua a ser limitado devido à predominância dos meios de comunicação tradicionais (cartazes: 40%, reuniões comunitárias: 35%) e à fraca utilização de ferramentas digitais (10%). A visibilidade das campanhas é considerada média por 55% dos inquiridos, o que reflecte uma falta de coordenação e de recursos. O trabalho recomenda o aumento da presença nos meios de comunicação social, a integração das redes sociais, o reforço da colaboração entre os intervenientes locais e as ONG e a aplicação de estratégias de reintegração sustentáveis, incluindo apoio psicológico e educativo. Marketing não comercial, se bem adaptado às realidades locais....

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Otros libros del autor

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