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AUSWIRKUNGEN DES NICHTKOMMERZIELLEN MARKETINGS IN DER STADT KISANGANI

AUSWIRKUNGEN DES NICHTKOMMERZIELLEN MARKETINGS IN DER STADT KISANGANI

ZICKRY LUBENGA

66,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209498930
66,66 €
IVA incluido
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Sobre IBD

Diese Studie untersucht die Auswirkungen des nichtkommerziellen Marketings bei der Bekämpfung des Straßenkinderphänomens in der Stadt Kisangani (DRK). Die Ergebnisse zeigen, dass diese Initiativen zwar einen mäßigen positiven Effekt haben (Durchschnittsnote 3,2/5), ihre Reichweite jedoch aufgrund der Dominanz traditioneller Medien (Plakate: 40%, Gemeindeversammlungen: 35%) und der geringen Nutzung digitaler Tools (10%) begrenzt bleibt. Die Sichtbarkeit der Kampagnen wird von 55% der Befragten als mittelmäßig eingestuft, was auf einen Mangel an Koordination und Ressourcen hindeutet.Die Arbeit empfiehlt, die Medienpräsenz zu erhöhen, soziale Netzwerke einzubeziehen, die Zusammenarbeit zwischen lokalen Akteuren und NGOs zu stärken und Strategien für eine nachhaltige Wiedereingliederung zu entwickeln, die psychologische und pädagogische Betreuung beinhalten. Nichtkommerzielles Marketing, wenn es gut an die lokalen Gegebenheiten angepasst ist....

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