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Impact du marketing relationnel sur le marché de la vente au détail de luxe

Impact du marketing relationnel sur le marché de la vente au détail de luxe

Firas Zahalan Radwan

53,60 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208999933
53,60 €
IVA incluido
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Sobre IBD

Dans le marché hautement concurrentiel de l’industrie du luxe, les entreprises doivent disposer de stratégies efficaces pour s’adapter au marché et gagner des parts de marché. Dans le secteur du luxe, ce qui fait la renommée d’une marque aux yeux des clients, c’est la qualité du service et son impact sur le marketing relationnel. Dans cet ouvrage, vous pourrez approfondir vos connaissances dans ce domaine en vous intéressant au marché français du luxe, l’un des plus prometteurs de l’industrie.

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