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Identifying Hidden Needs

Identifying Hidden Needs

F. Lemke / K. Goffin / U. Koners

66,32 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9781349305315
66,32 €
IVA incluido
Disponible

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Sobre IBD

Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this.

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Otros libros del autor

  • Identifying Hidden Needs
    F. Lemke / K. Goffin / U. Koners
    Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this. ...
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