LIBROS DEL AUTOR: u koners

2 resultados para LIBROS DEL AUTOR: u koners

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  • Identifying Hidden Needs
    F. Lemke / K. Goffin / U. Koners
    Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this. ...
    Disponible

    47,86 €

  • Identifying Hidden Needs
    F. Lemke / K. Goffin / U. Koners
    Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this. ...
    Disponible

    66,32 €