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How To Write An Inspired Creative Brief, 3rd Edition

How To Write An Inspired Creative Brief, 3rd Edition

Howard Ibach

16,65 €
IVA incluido
Disponible
Editorial:
JuJu Books
Año de edición:
2020
Materia
Comunicación y presentación empresarial
ISBN:
9780578808758
16,65 €
IVA incluido
Disponible

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Sobre IBD

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

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