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How to Write a Good Advertisement

How to Write a Good Advertisement

How to Write a Good Advertisement

Victor O. Schwab / Victor OSchwab

16,92 €
IVA incluido
Disponible
Editorial:
Martino Fine Books
Año de edición:
2015
Materia
Comunicación y presentación empresarial
ISBN:
9781614278863
16,92 €
IVA incluido
Disponible

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Sobre IBD

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

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