LIBROS DEL AUTOR: victor oschwab

2 resultados para LIBROS DEL AUTOR: victor oschwab

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  • How to Write a Good Ad
    Dr. Robert C. Worstell / DrRobert CWorstell / Victor O. Schwab / Victor OSchwab
    A Proven Marketing Course in 10 Simple Lessons"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine ...
    Disponible

    21,60 €

  • How to Write a Good Advertisement
    Victor O. Schwab / Victor OSchwab
    2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold t...
    Disponible

    16,92 €