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Hispanic Marketing

Hispanic Marketing

Betty Ann Korzenny / Felipe Korzenny / Sindy Chapa

81,47 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032137742
81,47 €
IVA incluido
Disponible

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Sobre IBD

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

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Otros libros del autor

  • Hispanic Marketing
    Betty Ann Korzenny / Felipe Korzenny / Sindy Chapa
    This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials. ...