LIBROS DEL AUTOR: sindy chapa

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  • Hispanic Marketing
    Betty Ann Korzenny / Felipe Korzenny / Sindy Chapa
    This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials. ...
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    81,47 €