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Hindernisse und Beweggründe für den Kauf von Convenience-Produkten

Hindernisse und Beweggründe für den Kauf von Convenience-Produkten

Mohamed Ali Fareh

58,82 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9786204122960
58,82 €
IVA incluido
Disponible

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In diesem Bericht werden die Anreize und Motivationen für den Kauf von Convenience-Produkten erläutert. Ich habe Reinigungsmittel als Fallstudie vorgeschlagen. Die Untersuchung des Verbraucher- und Käuferverhaltens ist zu einem unverzichtbaren Bestandteil der Analyse und Praxis des Marketings geworden. Ihre Beiträge sind wesentlich und tragen sowohl zum strategischen Denken als auch zum operativen Marketing bei. Um dieses Problem zu lösen, wurde eine qualitative Studie durchgeführt, um zu verstehen, was die Bremsen und Motivationen für den Kauf von Reinigungsprodukten sind.

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