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HALKLA İLİŞKİLER ARAŞTIRMALARI - III

HALKLA İLİŞKİLER ARAŞTIRMALARI - III

Cengiz Erdal

99,47 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786203854282
99,47 €
IVA incluido
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Sobre IBD

Halkla İlişkiler, çağımızın en önemli uzmanlık alanlarının başında gelmektedir. Özellikle son zamanların dikkat çeken konularından olan algı yönetimi, marka yönetimi ve sosyal sorumluluk uygulamalarının merkezinde bulunması, Halkla İlişkileri kurum yönetiminde ve paydaşlarla olan iletişimde yönetimin vaz geçilmez yapı taşlarından birisi haline getirmiştir.Bu eser, söz konusu konularda yapılan en son araştırmaları gündemine almış ve okuyucularını bu konularda bilgilendirmeyi amaçlamıştır.

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