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Guanxi and Business Strategy

Guanxi and Business Strategy

Eike A. Langenberg

134,14 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Emprendimiento y emprendedores
ISBN:
9783790819557
134,14 €
IVA incluido
Disponible

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Sobre IBD

This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.

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