LIBROS DEL AUTOR: eike a langenberg

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  • Guanxi and Business Strategy
    Eike A. Langenberg
    This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based bu...
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    134,14 €